1. What Are Cookies and Local Storage?
A cookie is a small text file placed on your computer, tablet, or mobile device by a website that you visit. It allows the website to remember your actions, preferences (such as display settings or consent state), and session details over a period of time, so you don’t have to re-enter them whenever you come back or browse between pages.
In addition to cookies, we may use Local Storage and Session Storage in your browser to store lightweight interface states (such as whether you have dismissed our cookie notice or your reading progress down an article) directly on your device.
2. Why We Use Cookies & Similar Technologies
We use cookies and browser storage technologies for several specific purposes:
- To ensure the technical security and reliable functioning of our publication.
- To remember your privacy preferences and consent settings.
- To understand aggregated readership metrics (which features are read most, average reading times, and device formats).
- To serve relevant, policy-compliant advertising through Google AdSense and accredited ad partners, ensuring the site remains free to access.
3. Categories of Cookies Used on Vision News
Based on the technologies implemented in our codebase and infrastructure, the cookies used fall into the following four categories:
A. Strictly Necessary & Functional Technologies
These are essential for you to browse the website and use its features securely. They do not identify you as an individual and cannot be switched off in our systems.
- vision_cookie_consent: Stored in local storage to record your consent preferences (Accept, Reject, or Customized). Lifespan: 12 months.
- Security & Routing: Temporary session cookies utilized by our hosting and content delivery network (CDN) to route requests, manage load balancing, and prevent distributed denial-of-service (DDoS) attacks.
B. Performance & Analytics Technologies
These cookies collect anonymous, aggregated information about how readers navigate the magazine — for instance, which articles are viewed most frequently and whether visitors encounter error pages.
- We use privacy-respecting analytics configurations that anonymize IP addresses and do not track you across unrelated websites.
- The data collected is aggregated and used solely to refine our editorial commissioning and improve site performance.
C. Advertising & Google AdSense Cookies
Vision News works with Google AdSense and authorized third-party advertising vendors to display digital advertisements:
- Google DoubleClick / DART Cookies: Google uses cookies (such as
__gads,__gpi, and DoubleClick identifiers) to serve ads on our site based on a user’s visits to this and other websites. - Ad Reporting & Frequency Capping: These cookies prevent the same ad from appearing continuously to the same reader, detect click fraud, and evaluate the performance of ad campaigns.
- Personalized Advertising: In eligible jurisdictions, where you have given explicit consent, cookies may be used to display ads tailored to your general interests. Where consent is withheld, non-personalized ads are shown.
D. Third-Party Embeds
Occasionally, an article may embed typography or imagery from specialized CDN hosts (such as Google Fonts or fast content caches). These providers may log technical request headers (such as your IP address and browser user-agent) strictly to fulfill the font/asset file delivery.
4. Summary Table of Cookies & Technologies
| Category | Name / Provider | Purpose | Typical Duration |
|---|---|---|---|
| Strictly Necessary | vision_cookie_consent | Saves your cookie consent selection | 12 Months |
| Strictly Necessary | __cf_bm / CDN security | DDoS mitigation and bot prevention | 30 Minutes to 24 Hours |
| Advertising | Google AdSense (__gads, __gpi) | Ad frequency capping, fraud prevention, and ad delivery | Up to 13 Months |
| Analytics | Aggregated site telemetry | Anonymous pageview and readership analysis | Session to 2 Years |
5. Google Consent & International Visitors
In accordance with Google’s EU User Consent Policy and international privacy laws:
- If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, we will ask for your consent before activating advertising and non-essential tracking technologies.
- You can accept all cookies, decline non-essential cookies, or review your settings at any time.
- You can change your consent preferences at any moment by clicking the “Cookie Preferences” link located in our website footer.
6. How to Manage and Disable Cookies in Your Browser
Most modern web browsers allow you to control cookie settings through their preferences or options menus. You can configure your browser to notify you when a cookie is being set, to block third-party cookies, or to delete cookies altogether.
Instructions for common browsers can be found via the following official guides:
Note: If you choose to disable all cookies entirely, some core features of the Website (such as remembering your display options) may not function as intended.
7. Online Advertising Opt-Out Resources
You can also opt out of participating ad networks and interest-based advertising through industry consumer choice portals:
- Google Ads Preferences Manager
- Network Advertising Initiative (NAI)
- Digital Advertising Alliance (DAA)
- European Interactive Digital Advertising Alliance (EDAA)
8. Inquiries & Data Controller Details
If you have any questions regarding our use of cookies, please contact us:
Vision International Group
Attn: Cookie & Privacy Compliance
Email: hello@visionnews.uk
Or visit our Contact Page for additional desks.